The world witnessed history in the making as Canada had won the Gold medal standings with 14 Gold medals.  After the beginning of the Olympics on February 1st, Canada had only won 1 gold in a span of 10 days.  People knew that Canada would carry a few medals to the podium, but the athletes [...]

Companies have historically taken a functional approach to customer relationship management (CRM), to address immediate business pains. Challenged to manage its sales pipeline and forecasts, for example, an organization’s sales department might implement a sales force automation (SFA) application. The same company’s support department, however, might select a call center application from a different vendor to better manage incoming calls and [...]