Small & Midsize Companies now Run SAP Solutions from Family Businesses

NEW YORK – January 13, 2009 – SAP (NYSE: SAP) today announced that family-run businesses in the United States are further growing through the use of SAP® solutions for small businesses and midsize companies. Family-run businesses are built on their trusted reputation of providing exceptional service and products focused on personalized attention to customer needs. This value is mirrored by SAP solutions that fit the unique business processes, requirements and challenges of small and midsize companies – providing unsurpassed customer service and adapting to a company’s evolving needs. The announcement was made at the National Retail Federation Convention, being held Jan. 11-14 in New York, NY.

SAP has helped the following family-run businesses achieve business excellence and growth through the use of its small and midsize business solutions: Annin & Co., Ateeco Inc. (maker of Mrs. T’s Pierogies), Barber Foods, Community Coffee, Drywall Supply, HB Communications, Inc., Life is good, Schumacher Elevator, Sentry Group and The Fruit Company.

Life is good is a New Hampshire-based apparel company that sells and markets an assortment of optimistic and humorous Life is good products, including clothing, accessories and footwear. The brand was growing, but the company was hindered by stove-piped master data management and disparate operating systems. Working on an aggressive timeline, the company implemented an apparel and footwear industry solution from SAP in only 24 weeks. Based on attune’s pre-configured solution attune for Brands (a4B), the implementation has resulted in a highly visible, streamlined flow of information and collaboration across the company and its supply chain. The solution’s capacity for growth and system-wide accuracy are further helping Life is good to tailor and grow its business.

“We have seen considerable results through the solution from SAP and attune,” said Kevin Scheeler, director of technology, Life is good. “We now have improved visibility into the warehouse and can easily locate products on every level, allowing us to better control the quality of both inbound and outbound processes. SAP’s solutions not only have an exceptional ability to cater to our specific industry needs as a family-run business, but they helped us realize tangible improvements to our bottom-line through increased order fill rates, reduced schedule changes on the shop floor and improved ability to match supply and demand.”

The Fruit Company, located in Hood River, Oregon, is an online retailer of fine fruits and gourmet gift specialties. The Fruit Company required a single, integrated view into all of its departments – and found the answer in the SAP Business One application. SAP Business One provided a flexible business solution that the company could adapt to meet its own dynamic business needs, as well as integrate easily with The Fruit Company’s existing operations, upgrading from one-dimensional spreadsheets.

“It was important for us to find a solution that could deliver the appropriate level of service, as well as be flexible enough to change with our business – and do so at a reasonable cost,” said Scott Webster, chief executive officer, The Fruit Company. “The rich functionality of SAP Business One provided us with the cost-effective solution we were seeking to relieve our integration concerns. SAP Business One fit our needs as a growing business, with the added benefit of lowering overhead costs through its integrated view.”

Jointly with its widespread global network of qualified and customer-focused resellers often specializing in a certain industry, SAP also has a presence in remote global locations and can provide its customers with the required service through experts who speak the same language of a small business or midsize company in a specific industry.

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