In its latest marketing stunt, Heineken asked travelers in JFK’s terminal 8 to take a leap of faith and press a button on a specially-designed “departure roulette” board, which would assign them a new destination at random — effective immediately.
If it were me, I would jump at the chance (as long as I can take the family). But many declined the offer with various excuses — business trip, heading to a bachelor party, or just not adventurous enough. However, some decided to be spontaneous and go for it. I noticed that some of the travelers were happy about where they end up.
Would you take a chance by pushing a button & drop everything?